No, it’s not a text sticker on a glass wall, nor a text added in Photoshop. London-based graphic designer Joseph Egan together with his colleagues from Chelsea College of Art & Design created this eye-deceiving typography using a projection called anamorphosis.

Website: behance.net/josephegan/frame

It’s a point of view

“We chose the phrase “it’s a point of view” as a comment on the process of anamorphosis where the design only becomes fully legible when viewed from a specific point of view. This piece was also a comment on the the subjective nature of good design, given it’s placement in our end of year exhibition featuring works by all of our peers.”

Wrong view:

It’s more than just print

“We initially chose the phrase “It’s more than just print” to challenge the conventional idea that graphic design can only be realised in 2 dimensions (a poster, business card or magazine etc). The phrase is also a comment on the technique as when viewed from the right viewpoint, the design looks as though it is flat on a 2D plain.”

Wrong view:

Don’t hold back

Wrong view: