No, it’s not a text sticker on a glass wall, nor a text added in Photoshop. London-based graphic designer Joseph Egan together with his colleagues from Chelsea College of Art & Design created this eye-deceiving typography using a projection called anamorphosis.
It’s a point of view
“We chose the phrase “it’s a point of view” as a comment on the process of anamorphosis where the design only becomes fully legible when viewed from a specific point of view. This piece was also a comment on the the subjective nature of good design, given it’s placement in our end of year exhibition featuring works by all of our peers.”
It’s more than just print
“We initially chose the phrase “It’s more than just print” to challenge the conventional idea that graphic design can only be realised in 2 dimensions (a poster, business card or magazine etc). The phrase is also a comment on the technique as when viewed from the right viewpoint, the design looks as though it is flat on a 2D plain.”
Don’t hold back