The College for Creative Studies in collaboration with an advertising firm Team Detroit came up with a clever ad concept to attract students to their art courses. Instead of going the regular way and bragging about their courses, they decided to use reverse psychology. The posters parody the famous PSA anti-drug ads from the 80′s and disclose supposedly harmful effects of art studies.

The concept was developed by Marcus Popiolek, director of marketing at CCS, Kate Lees and Megan Mesack, both of the university.