Artist Turns Words Into Clever Logos

Published 8 years ago

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Usually we look at words only to see through them and get to the meaning hiding behind. But Calligraphy artist Ji Lee thinks there is more to it than that and shows it with his project “Word As Image”.

Lee first began seeing the potential of the different use of letters 20 years ago while in a typography class at art school, and he kept himself busy ever since.

“When we were children, letters were like fun toys,” says Lee. “We played with them through our building blocks. We colored them in books. We danced and sang along with TV puppets while learning C was for “cookie.” Soon, letters turned into words. Words turned into sentences. Sentences turned into thoughts. And along the way, we stopped playing with them and stopped marveling at A through Z.”

If you like what you see then make sure to check out his newly published interactive eBook for more.