Logo designer Graham Smith has created an interesting project called ©Brand Reversioning. In his words: “A Brand Reversion is a brand logo that has undertaken a creative change based on the visual style of another brand logo: Brand identities with a split personality.”

Some reversions focus on two leading competitive brands such as Google-Bing whilst others are based on what Graham feels to be working well aesthetically, or best displays a certain visual identity characteristic such as BlackBerry/Flickr.

Even if it feels that something is off, the new reversed logos are so well executed, that one might easily fall for this trick.

Website: I’m Just Creative