We are not as smart as we tell ourselves we are. 98% of us would definitely grab the shiniest product on a supermarket shelf, but not the one with the best characteristics, wouldn’t you? So, from a marketing standpoint it is much more expensive having a good product in a lame package (and not selling it) than spending money on a good packaging designer.

Because most people judge a product by its packaging, the packaging can cost even more than the product itself. In the end, almost any mediocre product packed in a fancy package could win against the best product in a lame package. So, let’s learn from the best packaging design examples bellow.

1. Six Feet Under DVD Box

Designer: unknown

2. Anti-Theft Lunch Bags

Designer: unknown

3. CD Bakery

Designer: York/Sheridan

4. Blood – Energy Drink

Designer: unknown

5. Nike Stadium Shoe Box

Advertising Agency: Publicis, Singapore

6. Vagina Can

Designer: unknown

7. Coconut Water

Designer: unknown

8. White and Color Laundry Detergent

Designer: unknown

9. Hand Cream

Designer: unknown

10. Expiry Date Milk Cartons

Designer: Ko Yang

11. Tea Hangers

Designer: Soon Mo Kang

12. What’s Wrong? Help Remedies

Designer: ChappsMalina, Little Fury & Help Remedies

13. Yogurt Spooning

Designer: Cho Hye-seung

14. Condom Packaging

Designer: unknown

15. Freshness Label

This food label changes its color by reacting to ammonia given off by food when it is becoming spoiled.

Concept by To-Genkyo

16. Milk Package

Designer: Julien De Repentigny & Gabriel Lefebvre

17. Flower Pills

Designer: Moon Sun-Hee

18. Royal Tea

Company: Donkey Products

19. (No) More Sex

Designer: Robert Daniel Nagy & Mads Jakob Poulsen

20. “Smoking Kills” Cigarette Package

Designer: unknown

21. Rellana Wool

Advertising Agency: Ogilvy & Mather, Germany

22. Kitchen Sponge

Designer: unknown

23. Detergent Package

Designer: unknown

24. Juicy Juice Packagings

Designer: Naoto Fukasawa

Creative Product Packaging Designs (PART II)

Creative Product Packaging Designs (PART III)