Some of you probably have already seen beautiful cut-away leaf art by Lorenzo Duran before, and now the artist was hired to work on an ad campaign by Legas Delaney for Plant for the Planet. The aim of the campaign was to show leaf’s ability to absorb CO2.
Lorenzo Duran was originally inspired by the old paper-cutting techniques of Chinese and Japanese, and later decided to apply them on leaves. The artist finds the perfect leaf and then washes, dries, molds and gently cuts away at it until he makes his incredible delicate art. It requires a lot of patience and it’s easy to lose days of work in an instant, because fragile leaves can break right at the end.
Advertising Agency: Leagas Delaney, Hamburg, Germany | Executive Creative Director: Hermann Waterkamp | Creative Director: Michael Götz, Florian Schimmer | Art Directors: Felix Boeck, Robert Westphal | Copywriter: Heiko Franzgrote | Illustrator: Lorenzo Durán, Nadine Hoenow | Account manager: Heinke Kraack