Honest Logos by Viktor Hertz (Part I)
We’ve already tried to milk some inspiration from the world’s best logos (see 36 Logos With Hidden Symbolism Part I, and Part II), had a good laugh while looking at 20 Worst Logo Design Fails, but we have never seen how logos would look like if companies were completely honest with us.
Viktor Hertz, a freelance Graphic Designer from Sweden, finally did it – he turned famous logos into “Honest Logos”.
“An idea for a series with honest logos, revealing the actual content of the company, what they really should be called. Some are cheap, some might be a bit funny, some will maybe be brilliant. I don’t know,” says the artist.