We’ve already tried to milk some inspiration from the world’s best logos (see 36 Logos With Hidden Symbolism Part I, and Part II), had a good laugh while looking at 20 Worst Logo Design Fails, but we have never seen how logos would look like if companies were completely honest with us.

Viktor Hertz, a freelance Graphic Designer from Sweden, finally did it – he turned famous logos into “Honest Logos”.

“An idea for a series with honest logos, revealing the actual content of the company, what they really should be called. Some are cheap, some might be a bit funny, some will maybe be brilliant. I don’t know,” says the artist.

Websites: flickr | twitter

Continue to Honest Logos by Viktor Hertz (Part II)