The folks at Antrepo made an interesting project called “minimalist effect in a maximalist market” where they have taken several well-known consumer brands and stripped their packaging designs back to the bare bones.
“Our last project is about simplicity and we try to find alternate simple versions for some package samples of the international brands. We think almost every product needs some review for minimal feeling.”
Which version do you like best and why? Would the same approach work on weaker brands?