For those who cannot believe their eyes, the name says it all: this bag reflects the ideal female behind, in Russian this is ‘popka’. With its perfect shape, this original tote has already provoked debate in the fashion community. Unequivocal delight or total distaste? Evident interest from men and an outcry from women. One thing you can say for sure: you won’t go unnoticed with a Popka bag.

Designed by Ella Abushkevich, a Russian creative director in AT Project, the PR & Events agency, the first models have already found a home  in Moscow, New York, Sotchi, London, Kyiv, Florence and near and far.

Website: facebook.com/popkabag