What was designed to be an educational campaign against speeding by advertising agency Clemenger BBDO and the Motor Accident Commission of South Australia, turned out a true piece of art. Calling this simply a body paint project would be quite an understatement: the way an Australian artist Emma Hack built a car from 17 bodypainted models should also be categorized as body architecture.

Emma spent a whopping 18 hours painting 12 men and 5 women. She started her work by analyzing a picture of a wrecked car, and painting human bodies over it to figure out a way to position them. The painting work was completed in 5 stages, by starting with the base color and gradually adding more details to the models. Now that’s the kind of social advertising that should get its message across!

Website: emmahackartist.com

The amazing illusion created from 17 bodypainted models was a part of the South Australia’s Motor Accident Commission’s anti-speeding campaign with a symbolic message “We all play a part.”