30 Clever Minimalist Print Ads

Leonardo da Vinci once said: “Simplicity is the ultimate sophistication”, and even after 500 years Leonardo’s words are still true, and this rule is widely used in design and advertising. It may sound  a bit contradictory, but simple things often require much more brain power to create than the most complicated stuff. And it always strikes you when something completely simple is capable of conveying so much more than you expect.

1. Durex: Cheaper

Advertising Agency: Espiral DP, Guayaquil, Ecuado

2. Hut Weber: Hitler vs. Chaplin

“It’s the hat“. Print ad from a German hat company Hut-Weber. (Advertising Agency: Serviceplan Hamburg / München, Germany)

3. Orbit: Remote Car Starters

Advertising Agency: Bleublancrouge, Montreal, Canada

4. Playboy: 31 Anniversary Brasil

Agency: Neogama, Brasil

5. MTV Networks: Black Ribbon Michael Jackson

Advertising Agency: BBDO Düsseldorf, Germany

6. Tzomet Sfarim Bookstore: Faceabook

“Disconnect for a while. Read a book.” (Advertising Agency: Brickman, Ramat Gan, Israel)

7. BMW: Spare Parts

” BWM. Use original parts. BMW. The ultimate driving machine.” (Advertising Agency: Leo Burnett, Oslo, Norway)

8. Venezia Cafe: Add Some Wi-Fi

“Add some Wifi to your morning. Free wireless internet hotspot.” (Advertising Agency: Utopium, Oradea, Romania)

9. Oral -B Dental Floss

“Food, it’s no use hiding” (Advertising Agency: Publicis Brasil Sao Paulo, Brazil)

10.  WWF: It’s Your Turn

Advertising Agency: JWT Singapore

11. Coca-Cola Light: Lemon Peel

Advertising Agency: Publicis, Amsterdam, The Netherlands

12. Haribo: Bears

Advertising Agency: mlkconcept, Inca, Spain

13. Jeep: Husky&Camel

Advertising Agency: BBDO Proximity, Malaysia

14. Jeternel Beauty Clinic

“Fast wrinkle removal” (Advertising Agency: Voskhod, Yekaterinburg, Russia)

15. Lego: Imagine…

Advertising Agency: FCB, Johannesburg, South Africa

16. Lego

Agency: Blattner Brunner, USA

17. BBDO Central Asia: Numbers

Advertising Agency: BBDO Central Asia, Almaty, Kazakhstan

18. Office Depot: Good Ad vs. Bad Ad

Advertising Agency: Gitam BBDO, Tel Aviv, Israel

19. Strongermarriage.com: Me

“If you want a stronger marriage, work on it together.” (Advertising Agency: Richter7, Salt Lake City, USA)

20. Oogmerk Optician

“Get the respect you deserve” (Advertising Agency: LG&F, Brussels, Belgium)

21. Restaurant Mirador del Alto: Piano

“Music & Gastronomy” (Advertising Agency: Unitas/RNL, Santiago, Chile)

22. McDonald’s : Wi-Fries

Advertising Agency: DDB Sydney, Australia

23. VejaSaoPaulo.com.br: Weekend

“Your free time goes by fast. Make good use of it.” (Advertising Agency: AlmapBBDO, Sao Paulo, Brazil)

24. Veet: Soap

“No hair is better” (Advertising Agency: EURO RSCG Spain)

25. Hospital Aleman

“The best health plan for children.” (Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina)

26. Adelaide Casino: Ladies Poker

”Thursday Nights in October at the Adelaide Casino. Ladies Poker” (Advertising Agency: Jamshop, Adelaide, Australia)

27. SanDisc

“Micro 16 GB USB Flash Drive” (Advertising Agency: Nolin BBDO, Canada)

28. Olay Wrinkle Smoothing Cream : Undo

Advertising Agency: Saatchi & Saatchi, Dubai, UAE

29. Bosch Electric Screwdriver: The fly

“It´s faster than you think: the PSR 14,4 LI-2 cordless screwdriver.” (Advertising Agency: Jung von Matt/Elbe Werbeagentur GmbH, Hamburg, Germany)

6. Durex: XXL Man

Art Director: Moe Awsem