Brand Reversioning by Graham Smith
Logo designer Graham Smith has created an interesting project called ©Brand Reversioning. In his words: "A Brand Reversion is a brand logo that has undertaken a creative change based on the visual style of another brand logo: Brand identities with a split personality." Even if it feels that something is off, the new reversed logos are so well executed, that one might easily fall for this trick.
Logo designer Graham Smith has created an interesting project called ©Brand Reversioning. In his words: "A Brand Reversion is a brand logo that has undertaken a creative change based on the visual style of another brand logo: Brand identities with a split personality."
Some reversions focus on two leading competitive brands such as Google-Bing whilst others are based on what Graham feels to be working well aesthetically, or best displays a certain visual identity characteristic such as BlackBerry/Flickr.
Even if it feels that something is off, the new reversed logos are so well executed, that one might easily fall for this trick.
Website: I’m Just Creative
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