23 Cool and Creative Ambient Ads

It may be hard to believe, but an average North American sees 3,000 ads per day [1]. They are everywhere – at the gas pumps, in a bathroom, in the movie theater, on a bus and in the bus – advertising is impossible to avoid. But can you tell at least 10 out of 3000 you have seen today? OK, at least 5. No? If you work in advertising then you must definitely see these 23 cool ambient ads bellow and learn from the best.

1. Indus Pride: Beer Mug

Advertising Agency: Ogilvy & Mather, Bangalore, India

2. 92% Of Guys Say They Washed. 34% Were Lying

Agency: JWT

3. KarstadtQuelle: Dental Implant Insurance

Advertising Agency: Jung von Matt, Hamburg, Germany

4. Silk Soft – Toilet Tissue Promotion

The objective of this campaign was to promote the fact that Silk soft is 100% recycled.

Advertising Agency: By Far, Denmark

5. Tyskie – Beer Mugs Stickers

Art Director: Michał Kamiński

6. Police- Slower is Better

Advertising Agency: Cramer-Krasselt, Milwaukee, USA

7. Tramontina Precision Knives – Ultrathin slices

Advertising Agency: Leiaute Propaganda, Salvador, Brazil

8. Tibits – Very Very Fresh Vegetarian Food

Advertising Agency: Wirz/BBDO Switzerland

9. Je*s Jeans – No Need to Bend Anymore

"At this moment, your bum is completely exposed. If it were in a sexy pair of jeans, it would attract attention all the time!" Advertising Agency: Bruketa@Zinic, Zagreb, Croatia

10. Fitness First (International chain of health clubs)

Advertising Agency: N=5, Amsterdam, The Netherlands

11. Colgate – Don’t Forget

Advertising Agency: Y&R, Bangkok, Thailand

12. Bergmann & Sohn Funeral services

"Come a little closer / Funeral services Bergmann & Sohn"

13. Frontline – Get Them Off Your Dog

A local petstore chain with limited budgets needed to push their range of de-ticking products. Huge 225 sq. meter stickers, across 3 malls crawling with people were used citywide to highlight their leading product range.

Advertising Agency: Saatchi & Saatchi Jakarta, Indonesia

14. Aseema Charitable Trust: Education for Street Children

Advertising Agency: 141 Sercon, Mumbai, India

15. KitKat – Bench

Advertising Agency: unknown

16. Mondo Pasta: Boat

Advertising Agency: Jung von Matt, Germany

17. What Goes Around – Comes Around

Agency: Big Ant International, New York

18. The Economist – How Long Can You Stay On?

Advertising Agency: BBDO New York, USA

19. WWF – Save Paper – Save the Planet

20. Monster.com Foosball – Stuck In The Wrong Job?

In a pub, one of the figures in a foosball table is replaced by a ballet dancer figurine, and she is never able to kick the ball. when people play, they can experience the problems of a job mismatch and be reminded to look for the right job using the best platform - Monster.com.

Advertising Agency: JWT, Hong Kong

21. Global Warming. What’s All The Fuss About?

“Find out for yourself www.mtvswitch.org.” Advertising Agency: OgilvyAction, Amsterdam, The Netherlands

22. Meister Proper – Pedestrian Crossing

Agency: Grey Worldwide, Germany

23. BIC – Huge Razor

So, which ambient ad do you like best? Or maybe we missed some good ones?