Every Cat Owner Should See This Campaign To "End The Cat Nudity"

Elan Lee and Shane Small, the creators of a card game called Exploding Kittens, have recently collaborated with Matthew Inman of The Oatmeal to promote an important message - ending cat nudity. Even though it sounds hilarious, these guys are actually spreading awareness about the importance of marking your indoor pets. For this project, they have created a series of colorful illustrations, portraying indoor cats as "convicts" dressed in orange collars, and started a viral #KittyConvict campaign on social media. They encourage cat owners to mark their pets in bright orange collars and want more people to report lost pets when they see them outdoors. The project even teamed up with GoTags and created two special orange collars that pet owners can purchase on Amazon. The American Society for the Prevention of Cruelty to Animals (ASPCA) report, that 15 percent of pet owners have lost their pets within the last 5 years, out of which 93 percent of dogs and 74 percent of cats were found. Dr. Emily Weiss, a certified applied animal behaviorist says people are less likely to assume a lost cat is an indoor pet when compared to dogs. Even though these numbers differ from those provided by the creators of the project, it is still a large number and could be made even smaller by spreading awareness, especially about cats. See the funny illustrations of the campaign in the gallery below! h/t

The Kitty Convict Project aims to end the cat nudity

Many people found the clever campaign entertaining