Companies invest loads of money to make their brands look flawless, however, even the top brands can’t do everything perfectly. Clif Dickens, a graphic designer from Nashville, decided to point out these flaws on his blog, called Honest Slogans.

Instead of writing their own slogans, Clif adds something a bit more honest. The slogans are deceptive in their apparent simplicity – they are exactly what we thought of these brands, but couldn’t put to words ourselves.