Demilked is a design milking magazine. We milk the world's most creative minds and make you tasty inspiration cocktails by mixing industrial design, technology, concepts, advertising and a little bit of web design. Don't be afraid to take a sip - the drinks are on us!

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We live in a hectic world. Alerts, alarms, and reminders prod us through our days with unforgiving precision. Challenging this pressure-filled environment, the Domino Clock™ takes a simple, iconic object and transforms it into a new way to tell time.

Designer: Carbon Design

The concept is simple. Three larger-than-life dominoes are equipped with articulating ‚dots‛ that flip back-and-forth between black and white to keep time. They hang on the wall or stand free, communicating wirelessly as they quietly mark the passing hours and minutes. By subtly abstracting the idea of time, Carbon’s Domino Clock creates a more relaxing experience.

While the idea itself is pretty straight forward, it challenges the assumptions we make about familiar objects. “People have a lot of immediate associations with everyday things, especially iconic ones,” says Joe Sullivan, industrial designer at Carbon Design Group, a Seattle-based product development consultancy.

“It’s interesting to play with these expectations. In this case, we’re taking a wellknown object out of its normal context and giving it new capabilities, allowing it to function as something completely different.”

The plan is for the Carbon team to bring the concept to life, with the first Domino Clock gracing the walls of their new studio in early 2011.

What do you think?

  • jahira

    damn it’s so hard to read this clock! that’s why I like digital ! But if you look at it as a part of home interior.. it’s probably one of the coolest clock designs I’ve ever seen

  • john

    well, it’s just a stylish accessory called “clock”. Normal clock should be simple and easily understandable

  • http://www.amy.pl amy

    really creative, I wonder, why I can’t imagine such concepts by myself!

  • babatoomba

    you could also use huge cards to show time!

  • nataly

    I want something like this, where could I buy it? I think it would be a great gift for co-workers or boss :)

  • http://www.lllllll.com laura

    I don’t get it :( can someone explain me it ?

  • Bear

    it is great design concept, it can be used for a various things, for example – audio speakers :)

  • mikehanks

    audio speakers? wtf?this would be absolutely irrelevant! In this particular case it works because Domino can be understood as digits! why on earth should anyone use it for audio speakers?

  • Help

    The numbers on it turns I suppose, and than you must count it like the following: First count the 2 numbers of the first domino, that are the houres then the 2 you do the same there and you use them for the tens, Finaly you count the last 2 and you youse them for the 1′s. Just look above if you still not onderstand

  • Maurice Simmons

    Duh! 3 dominoes. Just say the total on each on separately and you might get it…