Demilked is a design milking magazine. We milk the world's most creative minds and make you tasty inspiration cocktails by mixing industrial design, technology, concepts, advertising and a little bit of web design. Don't be afraid to take a sip - the drinks are on us!

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Although I can’t understand why anyone needs a watch when we all have cellphones in our pockets, “Eye of the Storm” really caught my attention. A Chinese-born and German-based product designer Yiran Qian designed a watch without a face which recently won the Red Dot 2010 Design Concept award. The inspiration for its name came from the calm center of a destructive storm.

The watch is completely black and looks really weird until its side button is pressed, illuminating the time.

This unconventional design not only lowers production costs, but also helps people that may be sensitive to the metals generally used in watches.

What do you think?

  • eva

    It’s reallystylish, but for me it would be useless – I never understand clocks without numbers :D

  • wooka

    LOL I can make the same design out of mine old broken watch with a hammer ^^

  • donna

    Cool, I want it for Christmas :)

  • johnyd

    the idea and design is really cool, however it looks as thought it was broken and some major parts missing :)) not sure if I would like to spend my time explaining everyone that everything is OK with it :D LOL

  • denis

    this clock is really f*cked up! (in a good way)

  • Bridge

    How much ?

  • mikehanks

    looks cheap

  • http://www.demilked.com/zoomin-watch/ Zoomin Watch | DeMilked

    [...] of wrist watches, this is the second watch I’d really want to have on my wrist (remeber the Watch Without a face?).  Still in design the Zoomin Watch instead of using traditional clock arms to tell the time, [...]

  • Daniel Williams

    ” won the Red Dot 2010 Design Concept award”

    Hence its a Design Concept and not an actual product…… duh….

  • James

    no space for a battery