This Agency Changes The Look Of Hong Kong Ballet And Makes It Attractive Even For Millennials

Published 6 years ago

For their 2018/19 season, the Hong Kong Ballet teamed up with photographer Dean Alexander and creative agency Design Army, to create an amazing campaign called ‘Hong Kong Cool’. It features dancers performing in various locations around the city and the colorful photos look absolutely stunning.

Pum Lefebure of Design Army says “This new campaign flips ‘classic ballet’ on its head, delivering a wildly fresh new look and creative experience far beyond anything the ballet has done before.” The campaign also aims to change the stereotype that ballet is for older people and attract a younger audience. And truly it does exactly that – the mesmerizing Hong Kong landscapes combined with impressive performers will leave you wanting more.

Check out the amazing photographs in the gallery below!

More info: Dean Alexander | HKBallet | DesignArmyh/t

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Dancer: Chen Zhiyao

Dancers (From Left): Shen Jie, Li Lin

Dancer: Ye Feifei

Dancers (From Left): Garry Corpuz, Wang Qingxin

Dancers (From Left): Gao Ge, Chaelee Kim, Liu Miaomiao, Lauma Berga, Zhang Xuening

Dancers (From Left): Leung Chunlong, Yang Ruiqi

Dancer: Yang Ruiqi

Dancer: Li Jiabo

Aušrys Uptas

One day, this guy just kind of figured - "I spend most of my time on the internet anyway, why not turn it into a profession?" - and he did! Now he not only gets to browse the latest cat videos and fresh memes every day but also shares them with people all over the world, making sure they stay up to date with everything that's trending on the web. Some things that always pique his interest are old technologies, literature and all sorts of odd vintage goodness. So if you find something that's too bizarre not to share, make sure to hit him up!

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ballet, ballet dancers, dancers, Dean Alexander, Design Army, Hong Kong, Hong Kong Ballet, photography
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