Buy Shirts With Logic (Lost Cat™)

Published 9 years ago

Earlier this year I started a company called Lost Cat™, which essentially is an ongoing consumer experiment. It functions primarily as a streetwear brand but its main objective is to explore new ways of interacting with consumers. This is something I’m very interested in, as a Designer, so I decided the easiest way to learn would be from first-hand experience. Lost Cat™ allows me to try out all my “what if” ideas in real time.

My latest idea is to see what happens when I let customers pay for items with logic instead of money, because I’m trying to establish a deeper understanding on the concept of ownership. So a customer can submit a sound logical argument on why they have the right of possession to something I made. If I’m convinced I send them the product, if not I respond with questions. Perhaps the knowledge I receive will be more valuable than the foregone dollar amount.

If you would like to try Pay With Logic visit

Read more

You can now pay with logic on

This is the Consider Cat Sweatshirt Lost Cat™, worn by Colin Cowley.

This is the Faith Cat Sweatshirt Lost Cat™, worn by George Lois.

Got wisdom to pour?



art, branding, clothing, design thinking, fashion, graphic design, logic, lostcatnyc, social experiment, streetwear, sweatshirts, t-shirts
Like deMilked on Facebook
Want more milk?
Hit like for a daily artshake!
Don't show this - I already like Demilked