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Adidas’s New Sneakers Are Literally Made From Ocean Trash

Published 5 years ago

German sportswear giant Adidas has created a prototype of a sustainable new sneaker constructed almost entirely from recycled ocean garbage.

Revealed on Monday June 29, 2015 as part of a recent environmental initiative, the shoe’s upper part is made from disused fishing nets, discarded yarns and filaments, plus other ocean waste. While not dragged out of the ocean, its base is still fashioned from a sustainable cushioning material.

The trashy sneakers are the result of Adidas’ recent partnership with Parley For The Oceans, an organization aiming to put a stop to the pollution of the world’s oceans.

So, wanna walk trashy? Hang tight for six months… Adidas will begin using recycled plastic into its shoes by early 2016.

More info: news.adidas.com (h/t: ecouterre | huffingtonpost)

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Adidas has revealed a new, eco-friendly prototype trainer made using ocean trash

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The green part of the upper shoe is made from disused fishing nets

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To obtain the nets, Adidas sought the help of the Sea Shepherd Conservation Society…

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… Who bravely tracked an illegal poaching vessel off of Africa’s West Coast for 110 days to get them

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By planning to use ocean garbage in its shoes by early 2016, Adidas hopes to reduce the number of marine life deaths

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cleaning the oceans, custom sneakers, eco fashion, environment, environmental activism, environmental ads, environmental fashion, fashion, nature, ocean, Ocean Cleanup, sneakers, sport, sportswear
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