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Dior Copies Romanian Traditional Clothing And Sell It For 30,000 Euros, So Romanians Fight Back In A Genius Way

Published 1 year ago

Plagiarism is nothing new in the fashion world – even the big names do it. Last year Dior launched their pre-fall collection featuring traditional motifs. Soon people began to see that many of them looked very similar to those of traditional Bihor clothing. Sadly, Dior never credited the Bihor community for inspiring them. The fashion label is now selling coats featuring the traditional motifs for up to 30,000 euros and none of the proceeds will go to the Bihor community.

However, some people decided to not let Dior get away with it so easily – a Romanian fashion magazine called Beau Monde decided to fight this injustice in the most unique way. The magazine launched a campaign called ‘Bihor Couture’ – a fashion line, offering traditional Bihor clothing for a lower price. People can purchase clothes from local craftsmen thus supporting them directly.

Check out the traditional Bihor designs as well as the Dior copies in the gallery below!

Fashion brands quite often come under fire for shamelessly plagiarising other brands or artists and “borrowing” elements from local cultures.

More info: bihorcouture.com | youtube.com | h/t

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The Bihor people are a small community in Romania who have unique and beautiful cultural traditions

Image credits: Bihor Couture

They are very proud of their traditional clothing designs

Image credits: mirceacantor

They are very distinct from other cultures

Image credits: Romania Tourism

Last year Dior launched their pre-fall collection featuring traditional Bihor motifs

Image credits: Vogue

The clothes bear a stunning similarity to the traditional Bihor jacket

Image credits: Ţara Binşului

You can see them here, side by side

Image credits: Vogue La Blouse Romaine

You can’t deny the similarity

Image credits: Vogue Romania Tourism

The fashion label is now selling coats featuring the traditional motifs for up to 30,000 euros

Image credits: Vogue lablouseroumaine

Sadly, Dior never credited the Bihor community for inspiring them and none of the proceeds will go to the Bihor community

Image credits: Vogue Romania Dacia

A Romanian fashion magazine called Beau Monde decided to fight this injustice

Image credits: Bihor Couture

They launched a campaign called ‘Bihor Couture’ – a fashion line, offering traditional Bihor clothing at a lower price

Image credits: Bihor Couture

People can purchase clothes from local craftsmen thus supporting them directly

Image credits: Bihor Couture

The video below shows what Bihor’s fashion critics have to say about Dior’s clothing

Image credits: Bihor Couture

The people spoke out about the issue too:








Aušrys Uptas

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clothing, Culture, Dior, fashion, Romania
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