HIKEA, people on drugs building furniture
HIKEA is a series that features real people, found on craigslist, taking psychedelic drugs like LSD and magic mushrooms – then attempting to build Ikea furniture.
Building Ikea furniture is hard. It’s an experience that’s nearly universal. But building Ikea furniture while extremely high is much, much harder.
Episode 1: https://youtu.be/856TBCokG3U
Episode 2: https://youtu.be/6Ww3USY5ft4
In the first episode, Giancarlo and Nicole try to build an Ikea dresser after both taking LSD. The acid complicates things a bit, but after hours of false starts, laughter and deep introspection, they’re able to work together and finally complete “Step 1.”
Each episode introduces a new drug, new characters and a new Ikea challenge. So we get to witness the highs and lows of these brave souls as they embark on the nearly impossible.
The series was created by advertising creative directors Hunter Fine and Alex Taylor. Visit gethikea.com for future episodes.