Skittles Give Up Their Rainbow To Celebrate London Pride

To commemorate the London Pride parade last weekend the famous rainbow-colored candies Skittles gave their colors away leaving us with a short message: Only one rainbow deserves to be the centre of attention.

JUN 28, 2016

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To commemorate the London Pride parade last weekend the famous rainbow-colored candies Skittles gave their colors away leaving us with a short message: "Only one rainbow deserves to be the centre of attention."

The clever ad campaign by adam&eveDDB creative agency used the contexts masterfully, being very aware of the brand and what it means while also showing support to the LGBT community.

The campaign says: "You have the rainbow … we have the rainbow … and usually, that’s just hunky-dory. But this Pride, only one rainbow deserves to be the centre of attention – yours. And we’re not going to be the ones to steal your rainbow thunder, no siree."

(h/t: boredpanda)

"Only one rainbow deserves to be the centre of attention"

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For more creative ads, take a look at these low budget in-store ads.

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