18 Creative Elevator Ads
When users become more and more ad blind, and old ways of advertising fail – advertisers have to use something called imagination to come up with new ways and places for advertising. A good example could be elevator advertising.
Elevator? Yes, according to statistics the average number of riders in a high-rise building is 500 people per day[1]. Besides automatically being unusual and eye-catching, these ads cannot be turned off like TV ads, and by some people are viewed more than once a day.
1. Folliderm: Bald Man
Advertising Agency: JWT, Brazil
2. Divorce Lift
Advertising Agency: g k k DialogGroup, Frankfurt, Germany
3. Gold’s Gym
Advertising Agency: Quadrant Communications ltd
4. Plastic Surgery Clinic: Be Born Again
5. Hairy Elevator
Prefer it this way? 98% of women do too.
Advertising Agency: Ponto de Criacao, Brazil
6. Durex: Better Shape, Better Sex
7. Great Lakes Science Center
Advertising Agency: Brokaw, Cleveland, USA
8. Shams Taekwondo School
Advertising Agency: JWT, Manama, Bahrain
9. Maxwell House: Wake Up
10. We Mine The Coal That Powers The Nation
Agency: Blattner Brunner, Pittsburgh, USA
11. Gold’s Gym: Overweight
Advertising Agency: PragmaDDB
12. Fiat Punto: Elevator Parking Sensor
Advertising Agency: Giovanni + DraftFcb Sao Paulo, Brazil
13. Swiss Skydive
Advertising Agency: Wirz/BBDO, Switzerland
14. Witness Against Torture
Advertising Agency: TBWARAAD, Dubai, UAEAdvertising
15. Fitness Company
Credits: Publicis
16. Bacel: Take Action. Love Your Heart
Advertising Agency: Lowe, Istanbul, Turkey
17. Superman the Movie
Advertising Agency: JWT, Brazil
18. Kill Bill 2
Advertising Agency: Uncle Grey, Oslo, Norway
Got wisdom to pour?
If I were and advertiser I would make a real hole in the elevator, and put all the ads underground. Once, someone fell down, they’d be stuck here for a couple of ours, and definitely see all my ads :)
I think it might be hard to get the idea behind the divorce lift in the real world. However, if people do get it it would be incredibly powerful advertisment.
Cool ads, how come I never saw anything like these in my life? :/
I wonder is it allowed to shave that hairy elevator with Gillet?