20+ Product Fails That Made Their Creators Regret Their Decisions
#71 Qwikster, 2011
Image source: wikipedia
In 2011 Netflix offered streaming and DVD rental services, however, they thought it would be a good idea to divide them by creating Qwikster. The idea was to make two different websites for these services, Netflix for streaming and Qwikster for DVD rental. This would mean that costumers would have to create two different accounts for these services and also have two different subscription plans, which would lead to a high total price. After receiving harsh criticism, the re-branding was immediately shelved.
#72 Mighty Wings, Mcdonalds, 2013
Image source: wikia
To lure in more customers McDonald once added Mighty Wings to their menu. But this new addition failed to succeed. It is believed that the reason for this flop was price, insufficient taste and the appearance wasn’t appetizing enough. Mighty wings lasted only a year in the market.
#73 Eons.com 2007 — 2012
Image source: pcmag
In 2006 a new social media platform for baby boomers and users over 40+ was introduced. But it failed to attract people to sign up. In 2011 it was acquired by an advertising agency that targets matured consumers.
#74 Clairol’s “Touch Of Yogurt” Shampoo
Image source: onboardly.com