15 Logos With Hidden Secrets That You Probably Didn’t Know

Published 8 years ago

Look around you. If you’re not in some sort of wilderness, chances are that even now you’re looking at a bunch of brand logos scraped into everything we own. But did you ever notice that there are elements hidden in the actual logos as well?

As with any awesome piece of art, a good logo offers layers of depth. And that’s what you’re getting with these famous brand logos, that offer more than meets the eye.

(h/t: sambambuzzfeed)

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#1 Beats


It’s not only the letter B in a red circle, it’s also someone wearing Beats headphones.

#2 Quiksilver


It’s actually a stylized version of famous woodblock print The Great Wave off Kanagawa.

#3 Toblerone



Toblerone chocolates come from Switzerland and they really make it show not only by having Bern (city where Toblerone is made) in the name, but also a bear silhouette placed inside the mountain logo.

#4 Amazon


The obvious bit is the arrow connecting a to z, but what’s usually missed is that the logo is smiling.

#5 Toyota


This one is extra cool because the logo actually stores every letter used in the company’s name.

#6 FedEx


FedEx hid a small arrow between letters E and x, which represents the forward momentum and efficiency.

#7 Baskin Robbins



Ice cream maker is famous for producing 31 different flavors of their product. They even put that number in their logo.

#8 Hyundai



Car manufacturer’s logo stands for the first letter of their name, right? Not only so, it also represents a successful deal between a car dealer and a customer.

#9 Tour de France


Few actually notice a biker, smoothly incorporated into the title.

#10 Formula 1


People usually see the letter F separated from the number 1. But actually, the number is white, followed by the red flag.

#11 Pinterest


The letter P in the logo is stylized to remind us of an actual pin.

#12 Department stores in France “Galeries Lafayette”


Double T in the title is turned into the symbol of Paris – The Eiffel Tower.

#13 Italian car manufacturer “Alfa Romeo”


Alfa Romeo’s logo is jam packed with stuff, the key feature being a serpent eating a man.

#14 Sony Ericsson


Here’s how that mystical green bubble came to be.

#15 Unilever


Unilever’s logo is actually made up of icons representing different aspects of sustainable living.

For 36 more smart logos head over right here.


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