McDonald’s New Ad Turns Their Famous Golden Letters Into Navigation Signs
A new ad campaign has been launched by McDonald’s Canada and it uses the famous companies logo showing not only it’s recognizability but also how the simplest idea can turn into a genius ad. In collaboration with marketing communications agency Cossette, McDonald’s has deconstructed its iconic golden arches to direct costumers to their nearest fast-food restaurant. This “Follow the Archers” Campaign amazes with its simplicity and a smart use of the graphic elements. Check out these basic yet genius billboards below!
Interested in what else Cassette has to offer? Check their work here. (h/t DesignTaxi)
McDonald’s Canada has launched its new ad campaign named ”Follow the Arches”
Image source: Cossette
In collaboration with agency Cassette, McDonald’s has used one of the most recognizable logos in the world – its golden arches
Image source: Cossette
These deconstructed arches not only direct drivers to the nearest restaurant, it also shows that everybody knows this McDonald’s logo
Image source: Cossette
This campaign surprises by its basic yet genius use of the simplest graphics elements
Image source: Cossette
Got wisdom to pour?
As you know, businesses of all sizes right from McDonald’s and Coca-Cola down to your local hardware store are trying to get a presence on social media sites such as Facebook and Twitter. Think of how many ‘Fan pages’ and advertisements you have seen on Facebook recently for businesses in your local area.
It’s a big thing right now and it’s making people just like you a lot of money.
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