10 Car Crash Survivors Posing For A Shocking Photo Project Aimed To Raise Awareness About Seatbelt Safety
Recently, to raise awareness about the importance of wearing a seatbelt, the NZ Transport Agency (NZTA) teamed up with special effects make-up company PROFX and created a chilling photo series showing car crash survivors proudly posing with their injuries after the accidents. NZTA say that as much as 90 people die each year from injuries that could have been easily prevented by wearing a seatbelt. Most of the victims are young men from rural areas.
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Recently, to raise awareness about the importance of wearing a seatbelt, the NZ Transport Agency (NZTA) teamed up with special effects make-up company PROFX and created a chilling photo series showing car crash survivors proudly posing with their injuries after the accidents. NZTA say that as much as 90 people die each year from injuries that could have been easily prevented by wearing a seatbelt. Most of the victims are young men from rural areas.
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Image credits: ourproductionteam
Image credits: ourproductionteam
Dr. Natasha McKay, an emergency medical specialist who helped out with the project said that seatbelts actually leave these kinds of marks after accidents. “They will save your life, but they will leave you a mark to show how they’ve done it,” said the doctor.
Image credits: ourproductionteam
Billboards showing the gruesome photos have been appearing all over the country and the organizers hope that the stories shared by survivors will stress the positive impact of wearing a seatbelt living to tell the tale.
Image credits: ourproductionteam
With the help of communications company Clemenger BBDO, NZTA want to change the attitudes of those who think a seatbelt is merely an inconvenient accessory rather that a life-saving necessity. In an interview with Designboom, Rachel Prince, a spokesperson for Clemenger BBDO, said that they're selling an undesirable product to these guys: “Research told us they think seatbelt messages are for kids, for the elderly, for everyone else. We worked with them to make the undesirable something they wanted to buy.”
Image credits: ourproductionteam
Image credits: ourproductionteam
Willy Carberry crashed his car back in 2014. It hit a power pole and flipped onto the side - he only survived because he was wearing a seatbelt.
Image credits: ourproductionteam
“F***ing put a seatbelt on,” said Willy after the accident. "It doesn't matter how short the trip is. You never know who's going to come out of the intersection and t-bone ya, or reverse out of a driveway, or an old lady going down the road, having a stroke,” said the man in an interview with stuff.co.nz.
Image credits: ourproductionteam
“If you don't wear it, you're gambling with your life, if you ask me.”
Image credits: ourproductionteam
Image credits: ourproductionteam
Liam Bethell
Image credits: ourproductionteam
Kahutia Foster
Image credits: ourproductionteam
Dr. Natasha McKay, an emergency medical specialist who helped out with the project said that seatbelts actually leave these kinds of marks after accidents. “They will save your life, but they will leave you a mark to show how they’ve done it,” said the doctor.
Dion Perry
Image credits: ourproductionteam
Billboards showing the gruesome photos have been appearing all over the country and the organizers hope that the stories shared by survivors will stress the positive impact of wearing a seatbelt living to tell the tale.
Dan Mason
Image credits: ourproductionteam
With the help of communications company Clemenger BBDO, NZTA want to change the attitudes of those who think a seatbelt is merely an inconvenient accessory rather that a life-saving necessity. In an interview with Designboom, Rachel Prince, a spokesperson for Clemenger BBDO, said that they're selling an undesirable product to these guys: “Research told us they think seatbelt messages are for kids, for the elderly, for everyone else. We worked with them to make the undesirable something they wanted to buy.”
Rick Haira
Image credits: ourproductionteam
Dylan Chirnside
Image credits: ourproductionteam
Willy Carberry crashed his car back in 2014. It hit a power pole and flipped onto the side - he only survived because he was wearing a seatbelt.
Willy Carberry
Image credits: ourproductionteam
“F***ing put a seatbelt on,” said Willy after the accident. "It doesn't matter how short the trip is. You never know who's going to come out of the intersection and t-bone ya, or reverse out of a driveway, or an old lady going down the road, having a stroke,” said the man in an interview with stuff.co.nz.
James Mcdonald
Image credits: ourproductionteam
“If you don't wear it, you're gambling with your life, if you ask me.”
Will Giles
Image credits: ourproductionteam
James Liberona-Feek
Image credits: ourproductionteam
Check out the survivors' stories in the videos below
Image credits: NZTransportAgency
Image credits: NZTransportAgency
Image credits: NZTransportAgency
Image credits: NZTransportAgency
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