This Dutch Bike Company Used Fake TV Boxes To Ship Their Bikes And It Reduced Shipping Damage By 80%

Published 5 years ago

They say drastic times call for drastic measures – and that’s exactly what this Dutch bicycle company had to resort to after they noticed that many of their $3,000 bicycles were getting damaged during shipping. They came up with a simple yet brilliant idea – they decided to redesign their packaging so it no longer resembles ordinary bicycle packaging and surprisingly succeeded with flying colors!

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“We asked ourselves, what do Americans really love? What would prompt couriers to be delicate with a parcel?” said Taco Carlier, a co-founder of VanMoof’, in an interview with CNNMoney. “That’s when we thought of a flat screen TV, because our box is the same size and shape as that of a really huge TV.”

This ingenious idea helped the company reduce damages during shipping by a whopping 80%!

Despite the change of design on the box, the company still clearly states the contents of the packaging on the outside. The customers, as well as couriers, agreed that this is a great idea.

“We tried to do that [keep-up the secret] for as long as we could, until a journalist in our store in New York tweeted about it and revealed it to the world,” said Carlier. Although despite the media coverage, the damage to the packages hasn’t increased.

Carlier hopes that other companies don’t steal this idea as he believes it will be less effective that way.

Image credits: jasongay

Image credits: VanMoof

Image credits: Olivier Dobberkau

Not even a scratch!

Image credits: Olivier Dobberkau

Image credits: Olivier Dobberkau

People love this company’s clever solution

Aušrys Uptas

One day, this guy just kind of figured - "I spend most of my time on the internet anyway, why not turn it into a profession?" - and he did! Now he not only gets to browse the latest cat videos and fresh memes every day but also shares them with people all over the world, making sure they stay up to date with everything that's trending on the web. Some things that always pique his interest are old technologies, literature and all sorts of odd vintage goodness. So if you find something that's too bizarre not to share, make sure to hit him up!

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bicycle, bicycles, bike, bike packaging, clever packaging, delivery damages, Dutch bike company, packaging ideas, TV packaging, VanMoof, vanmoof bicycles
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