20 Famous Logos And The Fonts They Use Revealed By Italian Graphic Designer Emanuele Abrate
We see hundreds of different logos every day – on your phone, your t-shirt, your hat – and rarely give them much thought – they’re kind of just there. However, Italian graphic designer Emanuele Abrate decided to analyze them a little more in a project he calls Logofonts.
In his project, Emanuele gives famous logos a little twist – instead of making them say the company name, he makes the logos say the fonts they use. In a recent interview with Bored Panda, the designer said he came up with the idea rather spontaneously by browsing the questions most frequently asked by graphic designers. He noticed that one of the most common questions was which font was used. That’s when he decided to create a project that would answer this question in a simple and immediate way.
Emanuele says that many famous logos use custom typography designed from scratch and that his goal is to find out which font is used as the base and then modify it to get the final result. “For this, I do a search by consulting the brand manuals and then visually comparing the original font with the logo. I also often use tools like ‘whatthefont.’ I always try to be as precise as possible,” said the designer.
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“The font is very important because typographic forms are able to generate emotional sensations in the observer and can represent a highly distinctive element in a logo: think of the Coca-Cola logo or the Instagram logo,” said Emanuele.
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Emanuele gave some advice to aspiring graphic designers: “Do you want to express luxury? Then better a serif font or an elegant script. Do you want to express innovation? Then a sans serif and neutral typography may be the right choice.” He also added that the biggest mistake a brand can make when choosing the font is relying on their own or the customer’s taste. “I love Futura, but when I design, I put my personal tastes aside in favor of the concept I want to enhance,” said the designer.
Check out more of Emanuele’s logos in the gallery below and if you want to see more of his works, see our previous post here!
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Got wisdom to pour?