20 Worst Logo Design Fails

Published 14 years ago

After looking at 36 wonderful examples of Logos With Hidden Symbolism, it’s time to see the world’s worst logo design fails.

Although marketers say that  a good logo design should immediately catch the viewer’s eye, however, if you did manage to grab everyones attention – that doesn’t necessary mean you are doing good. There is probably just some nasty hidden message seen only when you rotate your logo. Remember, always look twice, and one more time upside down!

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1. Catholic Church’s Archdiocesan Youth Commission

This is an actual logo designed in 1973 for the Catholic Church’s Archdiocesan Youth Commission. It even won an award from the Art Directors Club of Los Angeles.

2. Zune Logo Backwards

No, really, there’s nothing wrong with this one. (zune.net)

3. Dodge Viper Logo: Daffy Duck

Viewed upside down, it looks like Daffy Duck. Not so scary after all.

4. The Texas Longhorns

Pretty self explanatory.

5. A-Style Logo

The double-meaning in this one was actually intentional. So, it’s probably more a WIN than a fail.

6. Office of Government Commerce

The Office of Government Commerce (OGC) is an independent Office of the Treasury. Sometimes you need to shift your view to realize the error. www.ogc.gov.uk

7. Mont-Sat

And you wonder why Mr. Satellite looks so happy? www.mont-sat.pl

8. Sat An

Satattelite and Antenna systems. Another masterpiece from a satellite company.

9. Arlington Pediatric Center

Just checked their website, and apparently they have changed their logo to something more pleasing. It’s no longer a pedophilic center. Now it has something to do with crabs (look attentively at letter C). FAIL again or is it their marketing strategy? www.arlpedcen.org

10. Pepsi

While all this might look like a joke, it gets even funnier when you look at the Pepsi Max logo. (Lawrence Yang)

You’ll never look at the Pepsi logo the same again.

11. Clinica Dental

12. Computer Doctors

13. Locum

Locum, a Swedish property management company, used this special edition of their logo during Christmas.

14. CatWear

15. Institute Of Oriental Studies

Yes, it’s just a house under a rising sun..

16. TGV Logo: Snail

Flip it upside down and you’ll get a snail. By the way, TGV is France’s high-speed rail service, and “TGV” is an abbreviation for “Train à Grande Vitesse”, meaning high-speed train in French[1].

17. Kudawara Pharmacy

18. Kidsexchange

19. Junior Jazz Dance Classes

You have to have a really malicious mind to see this one.

20. Olympic Logo of London 2012

Designed by Wolff Olins at an expenditure of almost $800,000[1].

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455, design mistakes, FAIL, fail blog, fails, logo, logo design, logo fail, logotype failure
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