Brand Reversioning by Graham Smith
Logo designer Graham Smith has created an interesting project called ©Brand Reversioning. In his words: “A Brand Reversion is a brand logo that has undertaken a creative change based on the visual style of another brand logo: Brand identities with a split personality.”
Some reversions focus on two leading competitive brands such as Google-Bing whilst others are based on what Graham feels to be working well aesthetically, or best displays a certain visual identity characteristic such as BlackBerry/Flickr.
Even if it feels that something is off, the new reversed logos are so well executed, that one might easily fall for this trick.
Website: I’m Just Creative
REALLY? If you want a reversion, don’t use old concepts. Using the competitors logo style isn’t a revision, it’s unimaginative.