Seeing The Amount Of ‘Air’ In Different Chips Brands Will Probably Make You Stop Buying Some Brands

Published 6 years ago

Have you ever opened a pack of chips and found it to be filled with disappointment? Turns out a marketing company called Siege Media thought of a way to measure that disappointment.

Ross Hudgens, the founder of the company,  used a water displacement technique to measure the percentage of air inside the bags of different companies chips. The results, posted on the Kitchen Cabinet Kings website, quickly went viral and people were shocked. We’re sure you will be too.

See the results for yourself in the gallery below, so you know which brands are selling you the biggest amount of air!

More info: Kitchen Cabinet Kings | h/t

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Do you know which brands are selling you the biggest amount of air?

People gave their own opinions too

Aušrys Uptas

One day, this guy just kind of figured - "I spend most of my time on the internet anyway, why not turn it into a profession?" - and he did! Now he not only gets to browse the latest cat videos and fresh memes every day but also shares them with people all over the world, making sure they stay up to date with everything that's trending on the web. Some things that always pique his interest are old technologies, literature and all sorts of odd vintage goodness. So if you find something that's too bizarre not to share, make sure to hit him up!

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AIR, air to chip ratio, bag, bag of chips, chips, how much air in chips bag, kitchen cabinet kings, Ross, siege media
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